The more pertinent question is: are you willing to blog? If so, then absolutely—we’re major fans of author blogs. Based on our 15 years of experience helping authors shine online, blogging is a one of thebest ways we know to reach out to the world with your ideas and build a community of dedicated readers who just may, at some point, buy your books. When you blog, you also create new content for the search engines to find which, in turn, helps with your SEO (search engine optimization). As long as you’re blogging three to four times a month and including keywords that relate to your work or your passions, it’s well worth the effort.
What should you blog about? Some clients ask why anyone would care about what they had for breakfast. And no one will, unless your meal was a daring and exciting culinary experiment, it somehow related to a major world event, or you penned a cookbook. Rather, you can use a breaking article in the news, topics trending on social media, or a gem that you found in your research as a point of departure. Tie it all to your work and whatever expertise you might have. Be sure to include photos whenever possible (be careful about violating copyrights) and embed links to relevant videos. There’s a universe of possibilities out there. And after you publish a blog post, don’t forget to share! By creating branded content on your blog, and then sharing it across your social media channels on a consistent basis, you can significantly increase your visibility and “cement” your brand in your readers’ minds while you continue to build a robust online author presence.