Let’s clarify what “change” means. When it comes to websites, there are three types of change: routine, theme refresh, and transformation.
- Routine change focuses on the day-to-day items—news items, upcoming events, new videos or podcasts, swapping out author photos, and the like. The addition of new books and switching the hardbound cover to a paperback cover of a title also fall under the category of routine change. We train our clients so they can handle many of the routine changes themselves, or we manage the updates for them as part of a maintenance arrangement.
- Theme refresh, as the name suggests, entails changes to graphic elements and minor layout alterations. This might entail shifting the color palette or adding new content zones on the home page. It often doesn’t take a lot to display a fresh, new look.
- Transformation means creating a whole new look and feel. Some authors routinely want to redo their sites every two or three years for a completely new look and feel. Others are perfectly happy with their sites and keep them as is for many years. It all comes down to these questions: Does your site reflect who you are as an author today? Does it look contemporary, or is it starting to look dated? Are you still in love with it? Your answers to the above will dictate when it’s time to go back to the digital drawing board.