The Rules for Sending Emails in Spammy Times
CAN-SPAM (“Controlling the Assault of Non-Solicited Pornography and Marketing Act”) is a law that the U.S. Congress passed and President George W. Bush signed into law in 2003. The Act is meant to help guide creators of email marketing campaigns and newsletters to be honest and upfront with their unsolicited commercial email messages. Although this is an American law, several countries have very similar laws. For example, Canada’s is called CASL (Canada’s Anti-Spam Legislation) and came into effect in 2014.