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Author websites and multimedia production for book marketing and book promotion

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5 Top Tips to Up Your Book Marketing Skills

March 23, 2017 by Rachel Thompson Leave a Comment

5 Top Tips to Up Your Book Marketing Skills by @BadRedheadMedia via @Authorbytes The basic premise of book marketing is this: write great books that people will want to read—then effectively market them. If you’re self-published, use professional editors, designers, and formatters so your book looks amazing. If you’re traditionally published, your publisher will handle that part. But nowadays, most of the marketing will still fall to you.

Here are several tried and true tips to develop your author platform, social media, and book marketing. Let’s go!

1. Know your demographic. Who is your ideal reader? Most authors have no clue (I know I didn’t at first, either). The best place to start: Pew Research Center. Pro Tip: Everyone is not your demographic, no matter how much you want that to be true. Find your niche and talk with (not blast and spam) those readers.

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Filed Under: Social Media Tagged With: Book Marketing, Marketing, Rachel Thompson, Social Media

This is the Reason Reports of the Demise of Indie Bookstores are Greatly Exaggerated

September 21, 2016 by abadmin Leave a Comment

This is the Reason Reports of the Demise of Indie Bookstores are Greatly Exaggerated, Danny O. Snow, Authorbytes, @authorbytes

In the U.K., there’s a movement starting: Brits are converting abandoned post-industrial buildings to bookstores!

According to a 2014 post in Atlas Obscura, “By filling empty storefronts with used and antiquarian bookshops, and hosting literary festivals, the goal is to attract new visitors in the form of bibliophiles.”

The trend continues on this side of the pond; indie bookshops are staging a comeback as well, in spite of the rise of online bookselling.

What the Numbers Say:

  • Sales at all book shops: up 2.5 percent in 2015
  • Sales at independent books shops: up 10 percent in 2015
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Filed Under: Indie Publishing Tagged With: AuthorBytes, Book Marketing, books, indie publishing, publishing

How Will an Author Platform Make You a More Successful Author?

September 8, 2016 by Rachel Thompson Leave a Comment

*Note: this post isn’t focused on writing great books. The focus is on marketing great books!

How Will an Author Platform Make You a More Successful Author?, Rachel Thompson, @RachelintheOC, @BadRedheadMedia, @Authorbytes

Every day I hear prickly, sometimes even angry authors, discussing the evils of book marketing:

“Blogging is a waste of time. I could be writing.” 

“Social media doesn’t result in sales, so forget it. Not worth it.” 

“Author platform is just a dumb term some bean dip in a suit made up. Next year they’ll call it something else.” 

Oh, dear. Let’s deconstruct.

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Filed Under: Social Media Tagged With: Author Platform, AuthorBytes, Book Marketing, Social Media

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